Mass Media and Human Services: Getting the Message Across - Edward Allan Brawley - Hardcover

A practical handbook for people in the social services who want to communicate to the public through mass media. Whether an agency wants to be sure that the public knows about its services, or is trying to encourage people to help themselves, this book will show human service professionals how to get the message across -- through local or national newspapers, radio, or television. Brawley discusses the kinds of messages to be sent, and the audiences for them. He shows how to work with different media and evaluate the results. Checklists, examples, and practical guidelines ensure that the book is a complete guide for people without previous experience of working with the media.'Among the several studies on communication forBrawley, Edward A. is the author of 'Mass Media and Human Services: Getting the Message Across - Edward Allan Brawley - Hardcover' with ISBN 9780803919754 and ISBN 0803919751.