Mass Communication Capstone

Applied Mass Communication Theory: A Guide for Media Practitioners Jack Rosenberry, St. JohnFisher College Lauren A. Vicker, St. JohnFisher College Are you preparing for a career in the field of Mass Communication? Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals to help you prepare. This text is organized into three units to help you successfully tackle your capstone courseload. The first unit, Theory and Research, provides a framework for constructing an undergraduate research project. The second unit, Mass Communication Theories, presents vital chronological information on the progression of theory in mass communication. The final unit, Bridge to the Real World, provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework as you leave college and start working in the field of Mass Communication. What reviewers are saying about Applied Mass Communication Theory: A Guide for Media Practitioners: The strength of this (text) is its coverage of mass communication theory. Clearly evident is the wealth of knowledge on media theory emblazoned by the authors. In pursuing the manuscript, it was impossible not to be impressed with the authors command of this subject. - Craig Allen, PhD, Arizona State University I would definitely recommend the text to colleagues in mass communication programs as I think it is well written and would be very helpful to students in a mass communication capstone course. - W. Bradford Mello, PhD, Trinity-Washington University The concepts are clearly explained and use contemporary examples that the students can relate to It provides an excellent overview of theory and research methods. - Monica Brasted, PhD, SUNY BrockportVicker, Lauren A. is the author of 'Mass Communication Capstone', published 2008 under ISBN 9780205548736 and ISBN 0205548733.