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2013567

9781591391968

Mass Affluence Seven New Rules of Marketing to Today's Consumer

Mass Affluence Seven New Rules of Marketing to Today's Consumer
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Product details

  • ISBN-13: 9781591391968
  • ISBN: 1591391962
  • Publication Date: 2004
  • Publisher: Harvard Business School Press

AUTHOR

Nunes, Paul, Johnson, Brian

SUMMARY

Brian Johnson is a Senior Research Analyst at Sanford C. Bernstein & Co., an investigative research and management firm in New York City.Nunes, Paul is the author of 'Mass Affluence Seven New Rules of Marketing to Today's Consumer', published 2004 under ISBN 9781591391968 and ISBN 1591391962.

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