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9781595620057
Married to the Brand Why Consumers Bond With Some Brands for Life Lessons From 60 Years of Research into The Psychology of Consumer Relationships
by McEwen, William J.
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About this item
- Condition: New
- Provider: Orion Books Contact
- Provider Rating: 93%
- Ships From: Arlington, TX
- Shipping: Standard
408103
List Price
Discount
94% Off
You Save
$23.46
About this item
- Condition: Very Good
- Provider: Open Books Contact
- Provider Rating: 95%
- Ships From: Chicago, IL
- Shipping: Standard, Expedited
Product details
- ISBN-13: 9781595620057
- ISBN: 1595620052
- Publication Date: 2005
- Publisher: Gallup Press
AUTHOR
SUMMARY
William J. McEwen is a Global Practice Leader at The Gallup Organization, where he consults with major clients on brand communications and brand equity management.McEwen, William J. is the author of 'Married to the Brand Why Consumers Bond With Some Brands for Life Lessons From 60 Years of Research into The Psychology of Consumer Relationships', published 2005 under ISBN 9781595620057 and ISBN 1595620052.
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