Markets of One Creating Customer-Unique Value Through Mass Customization

Carliss Y. Baldwin is the William L. White Professor of Business Administration at Harvard Business School Andrew C. Boynton is a Professor of Management and the Director of the Executive M.B.A. Program at the International Institute for Management Development (IMD) in Lausanne, Switzerland Benjamin Burnett is Vice President of The Boston Consulting Group (BCG) in Chicago Kim B. Clark is the Dean of the Faculty and the George F. Baker Professor of Administration at Harvard Business School Bob Dorf is President of the Peppers and Rogers Group Peter F. Drucker is a writer, teacher, and consultant James H. Gilmore is Cofounder of Strategic Horizons LLP of Aurora, Ohio Stephan H. Haeckel is Director of Strategic Studies at IBM's Advanced Business Institute and Chairman of the Marketing Science Institute Regis McKenna is Chairman of The McKenna Group Richard L. Nolan is the William Barclay Harding Professor of Management of Technology at Harvard Business School David K. Pecaut is Coleader of The Boston Consulting Group's global electronic commerce practice Don Peppers is Cofounder and Partner of the Peppers and Rogers Group B. Joseph Pine II is Cofounder of Strategic Horizons LLP of Aurora, Ohio Martha Rogers is Cofounder and Partner of the Peppers and Rogers Group Carl Shapiro is the Transmerica Professor of Business Strategy at the Haas School of Business at the University of California at Berkeley George Stalk, Jr., is a Senior Vice President of The Boston Consulting Group Hal R. Varian is the Dean of the School of Information Management and Systems at the University of California at Berkeley Bart Victor is the Cal Turner Professor and Director of the Cal Turner Program in Moral Leadership at the Owen Graduate School of Management at Vanderbilt UniversityGilmore, James H. is the author of 'Markets of One Creating Customer-Unique Value Through Mass Customization' with ISBN 9781578512386 and ISBN 1578512387.