1171590
9781572226326
This 4-page study guide contains fundamental marketing definitions and principles which are specifically designed to aid business students. ;Topics covered include: - government & target markets - market segments - international markets - product life cycle - communications in marketing - distributions & logistics - market research & price determination - industrial & commercial marketsBarCharts Inc., Staff is the author of 'Marketing' with ISBN 9781572226326 and ISBN 1572226323.
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