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1910671

9781405102544

Marketing

Marketing
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Product details

  • ISBN-13: 9781405102544
  • ISBN: 1405102543
  • Edition: 2
  • Publication Date: 2006
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Littler, Dale

SUMMARY

The first edition of the Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.Littler, Dale is the author of 'Marketing ', published 2006 under ISBN 9781405102544 and ISBN 1405102543.

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