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1171598

9780764114045

Marketing

Marketing
$99.99
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780764114045
  • ISBN: 0764114042
  • Edition: 2
  • Publication Date: 2000
  • Publisher: Barron's Educational Series, Incorporated

AUTHOR

Hisrich, Robert D.

SUMMARY

The successful product marketing project begins with research, then goes on to planning, packaging, pricing, advertising, promotion and distribution. This guide examines all these steps in detail, emphasising the practical side of marketing.Hisrich, Robert D. is the author of 'Marketing', published 2000 under ISBN 9780764114045 and ISBN 0764114042.

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