4437336
9780750647717
Marketing
by Lancaster, Geoffrey A., Reynolds, Paul
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780750647717
- ISBN: 075064771X
- Publication Date: 2000
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
This introductory text on basic marketing concepts and techniques covers developments in marketing thinking such as Internet marketing, CRM, and b2b marketing. Case studies of marketing success stories and failures are also included.Lancaster, Geoffrey A. is the author of 'Marketing ', published 2000 under ISBN 9780750647717 and ISBN 075064771X.
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