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1171596

9780750620550

Marketing

Marketing
$56.57
$3.95 Shipping
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Product details

  • ISBN-13: 9780750620550
  • ISBN: 0750620552
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Lancaster, Geoffrey A.

SUMMARY

Geoff Lancaster is Professor of Marketing at London Metropolitan University, and Chairman of Durham Associates Ltd, Castle Eden, Co. Durham Paul Reynolds is a Senior Lecturer in Marketing at the University of HuddersfieldLancaster, Geoffrey A. is the author of 'Marketing' with ISBN 9780750620550 and ISBN 0750620552.

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