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9780618799701

Marketing

Marketing
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  • ISBN-13: 9780618799701
  • ISBN: 0618799702
  • Edition: 4
  • Publication Date: 2007
  • Publisher: Houghton Mifflin Co

AUTHOR

Pride, William M., Ferrell, O. C.

SUMMARY

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.Pride, William M. is the author of 'Marketing ', published 2007 under ISBN 9780618799701 and ISBN 0618799702.

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