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9780324147988

Marketing

Marketing
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Product details

  • ISBN-13: 9780324147988
  • ISBN: 0324147988
  • Publication Date: 2003
  • Publisher: Cengage South-Western

AUTHOR

Lamb, Charles W., Hair, Joseph F., McDaniel, Carl

SUMMARY

This marketing text is organised around the marketing mix. It is lively and filled with student-orientated, current examples. The latest concepts, theories and marketing technologies are covered in a practical and contemporary manner.Lamb, Charles W. is the author of 'Marketing', published 2003 under ISBN 9780324147988 and ISBN 0324147988.

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