170124
9780130163875
MARKETING
by Keegan, Warren, Moriarty, Sandra, Duncan, Tom
8823
About this item
- Condition: New
- Provider: Bookjunction
- Provider Rating: 73%
- Ships From: STERLING HEIGHTS, MI
- Shipping: Standard
- Comments: New, US edition. Satisfaction guaranteed!!
Product details
- ISBN-13: 9780130163875
- ISBN: 0130163872
- Publisher: Prentice Hall PTR
AUTHOR
SUMMARY
Substantial revision, now 18% shorter. This text has a strategic orientation, thorough coverage of marketing planning including Millennium marketing plan), fully integrates international (no separate chapter), three comprehensive end-of-text cases, along with a contemporary design including info graphics and embedded boxes entitled "Risk and Gambles", "Behind the Scenes" and "Open to Debate".Keegan, Warren is the author of 'MARKETING' with ISBN 9780130163875 and ISBN 0130163872.
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