4532935
9780073252896
Marketing
by Etzel, Michael J., Walker, Bruce J., Stanton, William J.
About this item
- Condition: New
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- Comments: ALTERNATE EDITION: International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.
About this item
- Condition: Good
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Product details
- ISBN-13: 9780073252896
- ISBN: 0073252891
- Edition: 14
- Publication Date: 2005
- Publisher: McGraw-Hill College
AUTHOR
SUMMARY
Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.Etzel, Michael J. is the author of 'Marketing ', published 2005 under ISBN 9780073252896 and ISBN 0073252891.
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