5248350
9780073049021
Marketing
by Grewal, Dhruv, Levy, Michael
About this item
- Condition: New
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- Provider Rating: 47%
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- Comments: ALTERNATE EDITION: International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.
About this item
- Condition: Good
- Provider: jrussell49 Contact
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- Ships From: Richmond, MA
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- Comments: some highlighting - great condition
Product details
- ISBN-13: 9780073049021
- ISBN: 0073049026
- Publication Date: 2007
- Publisher: McGraw-Hill College
AUTHOR
SUMMARY
Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing," making it the most modern and forward thinking of all principles of marketing offerings. It seeks to applies the marketing concept. "Marketing" and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.Grewal, Dhruv is the author of 'Marketing ', published 2007 under ISBN 9780073049021 and ISBN 0073049026.
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