4413757
9781854183163
Marketing Your Service Business
by Ruskin-Brown, Ian
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9781854183163
- ISBN: 1854183168
- Publication Date: 2006
- Publisher: Thorogood
AUTHOR
SUMMARY
Explaining the key differences between marketing products and services, this title uses real-life examples in order to illustrate the challenges presented by the service sector, as well as looking at organisations which use services in order to gain a competitive advantage.Ruskin-Brown, Ian is the author of 'Marketing Your Service Business ', published 2006 under ISBN 9781854183163 and ISBN 1854183168.
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