3807175
9780471856498
Fad or Future? What Is and What Should Be. Laws, Codes, and Ethics. Develop Your Service. Introduction to Strategic Marketing. Develop Your Strategic Marketing Plan--Getting the Client. Some Marketing Tactics. Deliver Your Service--Handling the Client. The Big Picture. Appendices; Glossary of Terms, List of Software. Bibliography. Index.Jones, H. Stanley is the author of 'Marketing Your Financial Planning Services: A Guide for Professionals' with ISBN 9780471856498 and ISBN 0471856495.
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