Marketing Without Advertising Inspire Customers to Rave About Your Business & Create Lasting Success

Bibliographical data This book teaches small business owners the secrets to making their businesses dazzle. It provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. The book details strategic methods for effective: - pricing - customer education - store improvement - spreading of the word - Internet use - both for marketing and direct sales. A must-have book for any small business owner!Phillips, Michael is the author of 'Marketing Without Advertising Inspire Customers to Rave About Your Business & Create Lasting Success', published 2003 under ISBN 9780873379304 and ISBN 0873379306.