by Mueller, Carol S., Smiley, Eleanor Lewitt

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ISBN-13: 9780130430014
ISBN: 0130430013
Edition: 3
Publication Date: 1994
Publisher: Prentice Hall PTR

AUTHOR

Mueller, Carol S., Smiley, Eleanor Lewitt

SUMMARY

This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.Mueller, Carol S. is the author of 'Marketing Today's Fashion', published 1994 under ISBN 9780130430014 and ISBN 0130430013.

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