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5743073

9780132030014

Marketing Today

Marketing Today
$95.33
$3.95 Shipping
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Product details

  • ISBN-13: 9780132030014
  • ISBN: 0132030012
  • Edition: 4
  • Publication Date: 1995
  • Publisher: Prentice Hall PTR

AUTHOR

Oliver, Gordon

SUMMARY

It offers a broad contemporary study of the concepts and techniques in modern markting. KEY TOPICS: " Includes information on: customer care, relationship marketing, sales promotion, direct marketing, green marketing and environmental reporting, positioning strategy, and brand extension strategies. And there are numerous illustrations, cases and end-of-chapter questions.Oliver, Gordon is the author of 'Marketing Today', published 1995 under ISBN 9780132030014 and ISBN 0132030012.

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