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1172349

9780759691162

Marketing to Seniors

Marketing to Seniors
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Product details

  • ISBN-13: 9780759691162
  • ISBN: 0759691169
  • Publisher: AuthorHouse

AUTHOR

Walker, Michael C.

SUMMARY

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.Walker, Michael C. is the author of 'Marketing to Seniors' with ISBN 9780759691162 and ISBN 0759691169.

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