Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions

Brent Green is an award-winning marketing creative director, strategist, and copy writer. Although Brent's formal education is in psychology, for nearly 30 years he has worked in the field of marketing communications. He has had innumberable successful business experiences selling a multitiude of products and services to Baby Boomers -- from real estate to fast food, from a new business radio format to a worldwide cycling event. His marketing experiences cover practically every product and service category. The author also wrote and published Noble Chaos, an award winning novel about Baby Boomers during the Vietnam War era. As with any foray into fiction writing, this challenge forced the author to think intensely and critically about the sociology and culture of the coming-of-age period, as well as to understand the indelible values that persist with an influential generational segment. Brent is currently President of Brent Green & Associates, Inc., a full-service marketing communications consulting company in Denver, Colorado.Brent Green is the author of 'Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions', published 2006 under ISBN 9780976697350 and ISBN 0976697351.