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9780761968511

Marketing The Retro Revolution

Marketing The Retro Revolution
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Product details

  • ISBN-13: 9780761968511
  • ISBN: 0761968512
  • Publisher: SAGE Publications, Limited

AUTHOR

Brown, Stephen

SUMMARY

This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's heritage.Brown, Stephen is the author of 'Marketing The Retro Revolution' with ISBN 9780761968511 and ISBN 0761968512.

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