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9780750643818

Marketing The One-Semester Introduction

Marketing The One-Semester Introduction
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Product details

  • ISBN-13: 9780750643818
  • ISBN: 0750643811
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Lancaster, Geoffrey A., Reynolds, Paul

SUMMARY

This guide to the marketing process is designed for those taking a short course, or one semester in the subject. The text is based on both the authors' teaching experience and classroom testing.Lancaster, Geoffrey A. is the author of 'Marketing The One-Semester Introduction' with ISBN 9780750643818 and ISBN 0750643811.

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