32465765

9780078028922

Marketing: The Core

Marketing: The Core
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  • ISBN-13: 9780078028922
  • ISBN: 0078028922
  • Edition: 5
  • Publication Date: 2012
  • Publisher: McGraw-Hill/Irwin

AUTHOR

Roger Kerin, Steven Hartley, Erin Steffes, William Rudelius

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SUMMARY

Roger Kerin is the author of 'Marketing: The Core', published 2012 under ISBN 9780078028922 and ISBN 0078028922.

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