4794431

9780415380799

Marketing The Basics

Marketing The Basics
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  • ISBN-13: 9780415380799
  • ISBN: 0415380790
  • Edition: 1
  • Publication Date: 2006
  • Publisher: Routledge

AUTHOR

Moore, Karl, Pareek, Niketh

SUMMARY

Karl Moore is a Professor in Marketing Strategy at McGill University and an Associate Fellow at Templeton College, Oxford UniversityMoore, Karl is the author of 'Marketing The Basics', published 2006 under ISBN 9780415380799 and ISBN 0415380790.

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