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9780618474479

Marketing Study Guide

Marketing Study Guide
$84.05
$3.95 Shipping
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Product details

  • ISBN-13: 9780618474479
  • ISBN: 0618474471
  • Edition: 13
  • Publication Date: 2005
  • Publisher: Cengage South-Western

AUTHOR

Pride, William M., Ferrell, O. C.

SUMMARY

Written by the text's authors, this printed supplement helps students to review and integrate key marketing concepts. The guide contains questions different from those in the online study aids and e-Study CD, and includes chapter outlines as well as matching, true/false, multiple-choice, and abbreviated case sample test items with answers.Pride, William M. is the author of 'Marketing Study Guide ', published 2005 under ISBN 9780618474479 and ISBN 0618474471.

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