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9780324362725

Marketing Strategy

Marketing Strategy
$174.78
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Product details

  • ISBN-13: 9780324362725
  • ISBN: 0324362722
  • Edition: 4
  • Publication Date: 2007
  • Publisher: Thomson Learning

AUTHOR

Hartline, Michael D., Ferrell, O. C.

SUMMARY

Michael D. Hartline is Associate Professor, Chair of the Marketing Department, and the Charles A. Bruning Professor of Business Administration in the College of Business at Florida State University (FSU).Hartline, Michael D. is the author of 'Marketing Strategy ', published 2007 under ISBN 9780324362725 and ISBN 0324362722.

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