114953
9780030321030
Marketing Strategy
by Ferrell, O. C., Hartline, Michael D., Lucas, George
512607
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- Condition: Good
- Provider: gotextbooks sales Contact
- Provider Rating: 61%
- Ships From: Little Rock, AR
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496390
List Price
Discount
88% Off
You Save
$74.95
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 78%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780030321030
- ISBN: 0030321034
- Edition: 2
- Publisher: Dryden Press
AUTHOR
SUMMARY
Michael D. Hartline is Associate Professor, Chair of the Marketing Department, and the Charles A. Bruning Professor of Business Administration in the College of Business at Florida State University (FSU). O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at the Anderson Schools of Management at the University of New Mexico.Ferrell, O. C. is the author of 'Marketing Strategy' with ISBN 9780030321030 and ISBN 0030321034.
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