2012899
9780324201406
Michael D. Hartline is Associate Professor, Chair of the Marketing Department, and the Charles A. Bruning Professor of Business Administration in the College of Business at Florida State University (FSU). O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at the Anderson Schools of Management at the University of New Mexico.Ferrell, O. C. is the author of 'Marketing Strategy with infotrac', published 2004 under ISBN 9780324201406 and ISBN 0324201400.
[read more]