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5248481

9781403986276

Marketing Strategy and Management

Marketing Strategy and Management
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Product details

  • ISBN-13: 9781403986276
  • ISBN: 1403986274
  • Edition: 2
  • Publication Date: 2007
  • Publisher: Palgrave Macmillan

AUTHOR

Baker, Michael J.

SUMMARY

'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.Baker, Michael J. is the author of 'Marketing Strategy and Management ', published 2007 under ISBN 9781403986276 and ISBN 1403986274.

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