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9780333748565

Marketing Strategy and Management - Michael J. Baker - Paperback - Third Edition

Marketing Strategy and Management - Michael J. Baker - Paperback - Third Edition
$54.18
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  • Ships From: STERLING HEIGHTS, MI
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Product details

  • ISBN-13: 9780333748565
  • ISBN: 0333748565
  • Edition: 3
  • Publisher: Macmillan Publishers Limited

AUTHOR

Baker, Michael J.

SUMMARY

Retaining its indepth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international, social and public sectors.Baker, Michael J. is the author of 'Marketing Strategy and Management - Michael J. Baker - Paperback - Third Edition' with ISBN 9780333748565 and ISBN 0333748565.

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