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9780273706977
Marketing Strategy and Competitive Positioning (4th Edition)
by Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud
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- Condition: New
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- Comments: ALTERNATE EDITION: New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Satisfaction guaranteed!!
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Product details
- ISBN-13: 9780273706977
- ISBN: 0273706977
- Edition: 4
- Publication Date: 2008
- Publisher: Prentice Hall
AUTHOR
SUMMARY
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.Graham Hooley is the author of 'Marketing Strategy and Competitive Positioning (4th Edition)', published 2008 under ISBN 9780273706977 and ISBN 0273706977.
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