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9780078028946

Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach
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Product details

  • ISBN-13: 9780078028946
  • ISBN: 0078028949
  • Edition: 8
  • Publication Date: 2013
  • Publisher: McGraw-Hill/Irwin

AUTHOR

John Mullins, Orville Walker

SUMMARY

John Mullins is the author of 'Marketing Strategy: A Decision-Focused Approach', published 2013 under ISBN 9780078028946 and ISBN 0078028949.

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