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9780072961904

Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)
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  • Comments: May contain some highlighting. We select best copy available. - 5th Edition - Paperback - ISBN 9780072961904
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Product details

  • ISBN-13: 9780072961904
  • ISBN: 0072961902
  • Edition: 5
  • Publication Date: 2005
  • Publisher: McGraw-Hill/Irwin

AUTHOR

Orville Walker, Jr., Harper Boyd, John Mullins

SUMMARY

Harper W. Boyd, Jr. was the Donaghey Distinguished Professor Emeritus of Marketing at the University of Arkansas at Little Rock.Orville Walker is the author of 'Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)', published 2005 under ISBN 9780072961904 and ISBN 0072961902.

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