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2012896

9780743267410

Marketing Services Competing Through Quality

Marketing Services Competing Through Quality
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Product details

  • ISBN-13: 9780743267410
  • ISBN: 0743267419
  • Publication Date: 2004
  • Publisher: Simon & Schuster

AUTHOR

Berry, Leonard L.

SUMMARY

Leonard L. Berry holds the JCPenney Chair of Retailing Studies at Texas AandM University, where he is also Professor of Marketing and Director of the Center for Retailing Studies. A. Parasuraman is the Federated Professor of Marketing at Texas AandM University. The author of Marketing Research, Dr. Parasuraman has received several distinguished teaching and research awards.Berry, Leonard L. is the author of 'Marketing Services Competing Through Quality', published 2004 under ISBN 9780743267410 and ISBN 0743267419.

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