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9780029030790

Marketing Services: Competing Through Quality

Marketing Services: Competing Through Quality
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780029030790
  • ISBN: 002903079X
  • Publisher: Simon & Schuster

AUTHOR

Berry, Leonard L., Parasuraman, A.

SUMMARY

Leonard L. Berry holds the JCPenney Chair of Retailing Studies at Texas AandM University, where he is also Professor of Marketing and Director of the Center for Retailing Studies. A. Parasuraman is the Federated Professor of Marketing at Texas AandM University. The author of Marketing Research, Dr. Parasuraman has received several distinguished teaching and research awards.Berry, Leonard L. is the author of 'Marketing Services: Competing Through Quality' with ISBN 9780029030790 and ISBN 002903079X.

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