4009766
9781587992056
Marketing Scales Handbook A Compilation of Multi-Item Measures for Consumer Behavior and Advertising 1998-2001
by James, Karen E., Bruner, Gordon C., Hensel, Paul J.
About this item
- Condition: Good
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- Provider Rating: 93%
- Ships From: Philadelphia, PA
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Product details
- ISBN-13: 9781587992056
- ISBN: 1587992051
- Publication Date: 2005
- Publisher: Cengage South-Western
AUTHOR
SUMMARY
MARKETING SCALES HANDBOOK VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.James, Karen E. is the author of 'Marketing Scales Handbook A Compilation of Multi-Item Measures for Consumer Behavior and Advertising 1998-2001', published 2005 under ISBN 9781587992056 and ISBN 1587992051.
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