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9780749449803

Marketing Revolution The Radical New Approach to Transforming the Business, the Brand, and the Bottom Line

Marketing Revolution The Radical New Approach to Transforming the Business, the Brand, and the Bottom Line
$64.69
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Product details

  • ISBN-13: 9780749449803
  • ISBN: 0749449802
  • Publication Date: 2007
  • Publisher: Kogan Page, Limited

AUTHOR

Tapp, Alan, Marsella, Anthony, Stone, Merlin

SUMMARY

Paul R Gamble was Dean and Director of a graduate business school in a major British university where he is now an Emeritus Professor Dr Alan Tapp is Reader and Research Unit Director of Marketing at Bristol Business SchoolTapp, Alan is the author of 'Marketing Revolution The Radical New Approach to Transforming the Business, the Brand, and the Bottom Line', published 2007 under ISBN 9780749449803 and ISBN 0749449802.

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