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6061484

9781412947978

Marketing Research

Marketing Research
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Product details

  • ISBN-13: 9781412947978
  • ISBN: 1412947979
  • Publication Date: 2008
  • Publisher: SAGE Publications

AUTHOR

Kolb, Bonita

SUMMARY

Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.Kolb, Bonita is the author of 'Marketing Research', published 2008 under ISBN 9781412947978 and ISBN 1412947979.

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