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9780471755289

Marketing Research

Marketing Research
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Product details

  • ISBN-13: 9780471755289
  • ISBN: 0471755281
  • Publication Date: 2006
  • Publisher: John Wiley & Sons Inc

AUTHOR

McDaniel, Carl, Gates, Roger

SUMMARY

'Marketing Research' presents its subject through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.McDaniel, Carl is the author of 'Marketing Research ', published 2006 under ISBN 9780471755289 and ISBN 0471755281.

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