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5248453

9780470050767

Marketing Research

Marketing Research
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Product details

  • ISBN-13: 9780470050767
  • ISBN: 0470050764
  • Edition: 9
  • Publication Date: 2006
  • Publisher: Wiley

AUTHOR

David A. Aaker, V. Kumar, George S. Day

SUMMARY

Highlighting the relevance of marketing intelligence and the power of the Internet in marketing research applications, this book focuses on recent trends in marketing intelligence and explains how various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship.David A. Aaker is the author of 'Marketing Research', published 2006 under ISBN 9780470050767 and ISBN 0470050764.

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