1172189
9780130144119
Appropriate for introductory undergraduate business and marketing courses in Marketing Research. Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughoutincludes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.Burns, Alvin C. is the author of 'Marketing Research' with ISBN 9780130144119 and ISBN 0130144118.
[read more]