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6124258

9780073404707

Marketing Research

Marketing Research
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Product details

  • ISBN-13: 9780073404707
  • ISBN: 0073404705
  • Edition: 4
  • Publication Date: 2008
  • Publisher: McGraw-Hill/Irwin

AUTHOR

Robert Bush, Jr., Joseph Hair, David Ortinau

SUMMARY

This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and methods that underpin these two types of data.Robert Bush is the author of 'Marketing Research', published 2008 under ISBN 9780073404707 and ISBN 0073404705.

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