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9780787964191
Marketing Research That Won't Break the Bank A Practical Guide to Getting the Information You Need
by Andreasen, Alan R.
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- Condition: Good
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- Provider Rating: 60%
- Ships From: Little Rock, AR
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496390
List Price
Discount
66% Off
You Save
$19.95
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 77%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780787964191
- ISBN: 0787964190
- Edition: 2
- Publication Date: 2002
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Alan R. Andreasen is professor of marketing at the McDonough School of Business at Georgetown UniversityAndreasen, Alan R. is the author of 'Marketing Research That Won't Break the Bank A Practical Guide to Getting the Information You Need', published 2002 under ISBN 9780787964191 and ISBN 0787964190.
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