3660446

9780789027450

Marketing Research Text And Cases

Marketing Research Text And Cases
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  • ISBN-13: 9780789027450
  • ISBN: 0789027453
  • Edition: 2
  • Publication Date: 2006
  • Publisher: Routledge

AUTHOR

Wrenn, Bruce, Stevens, Robert E., Loudon, David L.

SUMMARY

'Marketing Research' not only takes students step-by-step through cutting-edge design, consucting, and interpreting of market research, but has been updated to include Internet surveying.Wrenn, Bruce is the author of 'Marketing Research Text And Cases', published 2006 under ISBN 9780789027450 and ISBN 0789027453.

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