134520
9780030331015
Marketing Research: Methodological Foundations
by Churchill, Gilbert A., Iacobucci, Dawn
About this item
- Condition: Good
- Provider: gotextbooks sales Contact
- Provider Rating: 61%
- Ships From: Little Rock, AR
- Shipping: Standard
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 77%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780030331015
- ISBN: 0030331013
- Edition: 8
- Publication Date: 2001
- Publisher: South-Western
AUTHOR
SUMMARY
Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.Churchill, Gilbert A. is the author of 'Marketing Research: Methodological Foundations', published 2001 under ISBN 9780030331015 and ISBN 0030331013.
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