Marketing Research Made Easy

Whether you are starting a new business, launching a new product, setting a marketable price point, or trying to increase market share, good market research can tell you what you need to know. A successful business can't do without it. The good news is that you can do it yourself. Market research is not the exclusive territory of high-priced professionals. It is simply a process of asking questions or finding existing information about the market, the competition, and potential customers. This practical, easy-to-read book will lead you through the process of planning, implementing, and analyzing market research for your company, without spending a lot of time or money.Doman, Margaret is the author of 'Marketing Research Made Easy', published 2002 under ISBN 9781551804095 and ISBN 1551804093.