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3645405

9780789024176

Marketing Research Guide

Marketing Research Guide
$69.94
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Product details

  • ISBN-13: 9780789024176
  • ISBN: 0789024179
  • Edition: 2
  • Publication Date: 2005
  • Publisher: Routledge

AUTHOR

Stevens, Robert E., Wrenn, Bruce, Sherwood, Philip K.

SUMMARY

Practitioners will find step-by-step instructions that take them through the complete marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster total understanding of the tools and techniques of marketing research.Stevens, Robert E. is the author of 'Marketing Research Guide', published 2005 under ISBN 9780789024176 and ISBN 0789024179.

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