30670995
9781118249321
Marketing Research Essentials
by Carl McDaniel Jr., Roger Gates
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- Comments: 8. Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.
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Product details
- ISBN-13: 9781118249321
- ISBN: 1118249321
- Edition: 8
- Publication Date: 2012
- Publisher: Wiley
AUTHOR
SUMMARY
Carl McDaniel Jr. is the author of 'Marketing Research Essentials', published 2012 under ISBN 9781118249321 and ISBN 1118249321.
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